Polar  Windows

Polar Windows

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A re-fresh of a well-known brand was required for Polar.

They felt their logo needed updating but didn’t want it to be unrecognisable as their consistent advertising had developed them into a well know, recognisable name. We dissected their existing brand and gave a modern twist to the main elements. Refreshing their look without making them unrecognisable.

There are many sectors that Polar Windows cover so we decided to allocate a colour to each sector making them a brand in their own right. We rolled this out throughout all advertising for newspapers, leaflets and billboards. The new brand was also developed for their vehicle livery, creating a striking design that worked across various sizes of vehicle. The offers for the various sectors featured on the vehicles as magnetic signs. This enabled Polar to use their vehicles to advertise the different offers easily, hitting a wider audience.

Polar also opened their brand new trade counter; the new logo was used accompanied with a strong solid background to differentiate between the trade and the retail sides of the business.

Polar Windows - Cup
Polar Windows - Advert
Polar Windows - Billboard
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The Hop Pole Pub

The Hop Pole Pub

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A recommendation pointed the Hop Pole Pub in our direction. They were transforming an old public house that had been closed for many years into an exciting new pub and eating house.

We visited the site prior to the refurbishment being finished and discussed their ideas for the interior and the exciting plans they had for the new bar and restaurant. The concept was to be funky, contemporary with a traditional twist. Bright colours, bold patterns and unusual feature pieces with rustic brickwork, open fires and large Chesterfield Sofa’s.

We wanted the design to reflect the whole concept of the pub so bright bold stripes was mixed with a traditional hop illustration to create the new Hop Pole logo. The colours were carefully selected as they were to run throughout all advertising, menu’s, brochures, website and signage, creating a striking look that is instinctively recognisable.

The Hop Pole Pub - Wall Sign
The Hop Pole Pub - Interior
The Hop Pole Pub - Exterior Sign
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TMAT, an acoustic solution company, approached us requiring a complete rebrand for the newly taken over business.

They wanted their new brand to be modern, strong and corporate, working across both digital and printed material. The initial plan was to have a corporate brochure, but after much discussion it was decided that a folder and inserts would suit their requirements better as ongoing development meant content changed frequently. Inserts would allow them to update sections of information without the need to reprint an entire brochure.

The new brand was designed around the heart of the business rather than focusing on the products as constant development meant products would frequently change. Icons were designed for each key sector of the company; these were contained within a circle, which then featured in the logo.

The folder was kept very corporate and used special print methods such as spot UV and matt lamination to subtly enhance elements of the new brand. The icons were used for the individual inserts and again enhanced using spot UV to tie in with the folder. TMAT took the branding to a new level when the interior of the building had a makeover and used the new corporate colours for the walls with contrasting wall art of the icons creating stunning feature walls.

TMAT Advert
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Fuggle Bunny Brew House

Fuggle Bunny Brew House

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Well what can we say about our furry friend Fuggle.  Fuggle was born through strong coffee, copious amounts of biscuits and lengthy discussions with our client about what they wanted their brand to reflect and the personality they wanted to show. A brand without limitations was key in this design so there was room for their business and brand to develop in time.

One of things we noticed when embarking on this project was the lack of information currently shown on pump clips about the beers flavour, this gave us a platform for what we wanted to achieve…giving people a little more information at a glance. As this was a new business we were able to start with a clean book and that is literally what we did.

We created ‘Fuggles Adventures’…Each beer tells a story based around the ingredients that it’s created from. The pump clips tell the story as it unfolds so when a new beer is created a new chapter in Fuggles adventure is created too. This creates not only an eye-catching design but builds intrigue.

The brand develops alongside the business, giving endless opportunities…who knows where Fuggle will go next!!!

Fuggle Bunny Brew House Logo
Fuggle Bunny Brew House Real Ale Jugs
Fuggle Bunny Brew House Van
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