POLAR WINDOWS

A re-fresh of a well-known brand was required for Polar.

They felt their logo needed updating but didn’t want it to be unrecognisable as their consistent advertising had developed them into a well know, recognisable name. We dissected their existing brand and gave a modern twist to the main elements. Refreshing their look without making them unrecognisable.

There are many sectors that Polar Windows cover so we decided to allocate a colour to each sector making them a brand in their own right. We rolled this out throughout all advertising for newspapers, leaflets and billboards. The new brand was also developed for their vehicle livery, creating a striking design that worked across various sizes of vehicle. The offers for the various sectors featured on the vehicles as magnetic signs. This enabled Polar to use their vehicles to advertise the different offers easily, hitting a wider audience.

Polar also opened their brand new trade counter; the new logo was used accompanied with a strong solid background to differentiate between the trade and the retail sides of the business.

THE HOP POLE PUB

A recommendation pointed the Hop Pole Pub in our direction. They were transforming an old public house that had been closed for many years into an exciting new pub and eating house.

We visited the site prior to the refurbishment being finished and discussed their ideas for the interior and the exciting plans they had for the new bar and restaurant. The concept was to be funky, contemporary with a traditional twist. Bright colours, bold patterns and unusual feature pieces with rustic brickwork, open fires and large Chesterfield Sofa’s.

We wanted the design to reflect the whole concept of the pub so bright bold stripes was mixed with a traditional hop illustration to create the new Hop Pole logo. The colours were carefully selected as they were to run throughout all advertising, menu’s, brochures, website and signage, creating a striking look that is instinctively recognisable.