TMAT, an acoustic solution company, approached us requiring a complete rebrand for the newly taken over business.
They wanted their new brand to be modern, strong and corporate, working across both digital and printed material. The initial plan was to have a corporate brochure, but after much discussion it was decided that a folder and inserts would suit their requirements better as ongoing development meant content changed frequently. Inserts would allow them to update sections of information without the need to reprint an entire brochure.
The new brand was designed around the heart of the business rather than focusing on the products as constant development meant products would frequently change. Icons were designed for each key sector of the company; these were contained within a circle, which then featured in the logo.
The folder was kept very corporate and used special print methods such as spot UV and matt lamination to subtly enhance elements of the new brand. The icons were used for the individual inserts and again enhanced using spot UV to tie in with the folder. TMAT took the branding to a new level when the interior of the building had a makeover and used the new corporate colours for the walls with contrasting wall art of the icons creating stunning feature walls.