A re-fresh of a well-known brand was required for Polar.
They felt their logo needed updating but didn’t want it to be unrecognisable as their consistent advertising had developed them into a well know, recognisable name. We dissected their existing brand and gave a modern twist to the main elements. Refreshing their look without making them unrecognisable.
There are many sectors that Polar Windows cover so we decided to allocate a colour to each sector making them a brand in their own right. We rolled this out throughout all advertising for newspapers, leaflets and billboards. The new brand was also developed for their vehicle livery, creating a striking design that worked across various sizes of vehicle. The offers for the various sectors featured on the vehicles as magnetic signs. This enabled Polar to use their vehicles to advertise the different offers easily, hitting a wider audience.
Polar also opened their brand new trade counter; the new logo was used accompanied with a strong solid background to differentiate between the trade and the retail sides of the business.