06/08/15

Parklands Health and Fitness Club

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PARKLANDS HEALTH AND FITNESS CLUB AT RINGWOOD HALL HOTEL

The leisure facilities at Ringwood Hall were to be refurbished, the general feeling was that the leisure facilities should be a stand-alone brand, away from the hotel.

The fitness club is a member only club set in the beautiful grounds of the hotel whilst separate from the main hotel building. Our vision was to emphasise the surroundings within the new brand identity.

The new Parklands logo features the single leaf symbolising the well-known Ringwood Park. The colours for the new interior were to be olive green and grey so we used these as key colours within the literature and the logo was kept vibrant, using rustic oranges and deep reds to compliment the interior colours.

Individual icons were developed to show the main features of the fitness club. These feature throughout the literature for Parklands giving easy reference at a glance to facilities on offer.

Parklands Health and Fitness Club - Leaflets

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06/08/15

Polar Windows

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POLAR WINDOWS

A re-fresh of a well-known brand was required for Polar.

They felt their logo needed updating but didn’t want it to be unrecognisable as their consistent advertising had developed them into a well know, recognisable name. We dissected their existing brand and gave a modern twist to the main elements. Refreshing their look without making them unrecognisable.

There are many sectors that Polar Windows cover so we decided to allocate a colour to each sector making them a brand in their own right. We rolled this out throughout all advertising for newspapers, leaflets and billboards. The new brand was also developed for their vehicle livery, creating a striking design that worked across various sizes of vehicle. The offers for the various sectors featured on the vehicles as magnetic signs. This enabled Polar to use their vehicles to advertise the different offers easily, hitting a wider audience.

Polar also opened their brand new trade counter; the new logo was used accompanied with a strong solid background to differentiate between the trade and the retail sides of the business.

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06/08/15

The Hop Pole Pub

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THE HOP POLE PUB

A recommendation pointed the Hop Pole Pub in our direction. They were transforming an old public house that had been closed for many years into an exciting new pub and eating house.

We visited the site prior to the refurbishment being finished and discussed their ideas for the interior and the exciting plans they had for the new bar and restaurant. The concept was to be funky, contemporary with a traditional twist. Bright colours, bold patterns and unusual feature pieces with rustic brickwork, open fires and large Chesterfield Sofa’s.

We wanted the design to reflect the whole concept of the pub so bright bold stripes was mixed with a traditional hop illustration to create the new Hop Pole logo. The colours were carefully selected as they were to run throughout all advertising, menu’s, brochures, website and signage, creating a striking look that is instinctively recognisable.

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06/08/15

Fuggle Bunny Brew House

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FUGGLE BUNNY BREW HOUSE

Well what can we say about our furry friend Fuggle. Fuggle was born through strong coffee, copious amounts of biscuits and lengthy discussions with our client about what they wanted their brand to reflect and the personality they wanted to show. A brand without limitations was key in this design so there was room for their business and brand to develop in time.

One of things we noticed when embarking on this project was the lack of information currently shown on pump clips about the beers flavour, this gave us a platform for what we wanted to achieve…giving people a little more information at a glance. As this was a new business we were able to start with a clean book and that is literally what we did.

We created ‘Fuggles Adventures’…Each beer tells a story based around the ingredients that it’s created from. The pump clips tell the story as it unfolds so when a new beer is created a new chapter in Fuggles adventure is created too. This creates not only an eye-catching design but builds intrigue.

The brand develops alongside the business, giving endless opportunities…who knows where Fuggle will go next!!!

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