The leisure facilities at Ringwood Hall were to be refurbished, the general feeling was that the leisure facilities should be a stand-alone brand, away from the hotel.
The fitness club is a member only club set in the beautiful grounds of the hotel whilst separate from the main hotel building. Our vision was to emphasise the surroundings within the new brand identity.
The new Parklands logo features the single leaf symbolising the well-known Ringwood Park. The colours for the new interior were to be olive green and grey so we used these as key colours within the literature and the logo was kept vibrant, using rustic oranges and deep reds to compliment the interior colours.
Individual icons were developed to show the main features of the fitness club. These feature throughout the literature for Parklands giving easy reference at a glance to facilities on offer.